Joint Symposium Seeks to create Bridges between Russian and Asian Marketing and Management

Included in the XVI April Global Academic Conference, HSE hosted a symposium that is joint of international Alliance of advertising & Management Associations (GAMMA) co-organized with Korean Scholars of Marketing Science. Themed ‘Bridging Asia and Russia in worldwide advertising & Management’, the big event aimed to market scholastic cooperation between scholars doing work in the industries of advertising and management in Russia and Asia. Professor Olga Tretyak (HSE), Professor Vera Rebiazina (HSE) and Professor Jaihak Chung (Sogang University) co-chaired this symposium that is joint. The guts for Sustainable heritage & provider of Yonsei University and Korea Economy & Management developing Institute had been lovers.

Professor Kim, Executive Secretary of Korean Scholars of Marketing Science, and Professor Ko, President of worldwide Alliance of advertising & Management Associations were among the list of organizers associated with the occasion. Professor Kim explained that the symposium ended up being conceived throughout the 2014 worldwide Marketing Conference in Singapore. a unique session called Marketing in Russia had been arranged, primarily by teachers from HSE, also it had been thought that it might be an excellent concept to put on a joint symposium at HSE in Moscow.

‘For GAMMA, this is the first ever attempt to arrange scholastic activities in Moscow. The theme of our joint symposium is Russian and Asian perspectives in advertising and administration,’ said Professor Kim.

The region of Russian advertising is extremely strong in business-to-business advertising. Korea has plenty of advertising scholars learning not merely B2B, but in addition consumer-to-business and specially business-to-consumer aspects. This means there was huge prospective to generate research that is joint and also to cooperate with one another

Professor Ko stressed that the symposium happens to be extremely effective and an excellent step that is first fruitful cooperation. ‘We’ll continue collaborating on seminars and magazines. We now have worldwide advertising in Hong Kong in 2016, and we’ve already invited Professor Olga Tretyak and Professor Vera Rebiazina to take part. You want to own more and more people from Russia. We publish two journals that are official Taylor and Francis situated in Oxford (UK), Journal of worldwide Scholars of advertising Science and Journal of worldwide Fashion Marketing, and we also wish to ask more Russian scholars from HSE – there are lots of capable scholars here – to your editorial review board. We desire to introduce more Russian marketing research into the globe. We might be pleased to do have more submissions from HSE and marketing that is also russian in general’.

Professor Ko included there are intends to signal cooperation agreements between HSE and Yonsei University (Southern Korea) that could add different trade programmes and perhaps double-degree programmes, especially in the region of fashion and luxury advertising, which will be certainly one of Professor Ko’s regions of specialization.

Professor Ko sees two primary challenges dealing with marketers today. First, you can find technology issues. Social internet marketing and ecommerce affect our lifestyle that is everyday and degree, which inevitably influences company. 2nd, you will find environmental dilemmas plus the issue of sustainability. A few documents on sustainability advertising had been presented in the symposium. Recently in Korea, severe polluting of the environment originated in China because of its increased industrial task. Companies is accountable for these problems but in the time that is same it is essential to think of business sustainability in addition to important thing, he believes.

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